Done-for-You B2B Outbound
More Qualified Sales Meetings. Pay for the Ones That Show Up.
We run targeted email campaigns that put your business in front of the right buyers, then book the interested ones into your calendar. You cover the infrastructure. Our fees are tied to qualified meetings.
No large agency retainer. Performance-based fees.
How Our Fee Works
Three ways a booked meeting can go
- Qualified meeting takes place Fee applies
- Prospect doesn’t show up No fee
- Doesn’t match your criteria No fee
Plus a $600/month tech fee for your infrastructure.
The Problem
Great Businesses Shouldn’t Rely on Referrals Alone.
Referrals, existing relationships and inbound enquiries have probably taken you a long way. They’re good business. You just can’t turn them up when you need more.
So some months the pipeline is full and others it’s quiet. Outbound gives you a way to start conversations with the right companies every week, including the ones that have never heard of you.
Where New Business Comes From
- ReferralsArrive when they arrive
- Existing relationshipsOnly go so far
- Inbound enquiriesHard to predict
- NetworkingSlow to pay off
- Prospecting in-houseStops when you’re busy
- Managed outboundRuns every week
01 · Targeting
The Right Companies, Before a Single Email Is Sent.
Most outbound fails at the list. We start with who you actually want to sell to and build from there.
Typical Outbound
- 1Buy a ListBulk database
- 2SendSame email to everyone
- …that’s it
- No check that the company is a fit
- Unverified addresses that bounce
- The wrong person, or no named person at all
High volume, low relevance.
OneSecFlow
- 1DefineYour ideal customer, agreed with you
- 2SourceCompanies that match it
- 3FindThe decision-maker in each one
- 4VerifyEvery email address before it’s used
- 5ResearchA real reason to get in touch
Fewer emails, sent to the right people.
02 · The Email
No Templates. Every Email Has a Reason to Exist.
If it reads like a cold email, it gets ignored. Ours open with something true about the company and ask for very little.
Typical Cold Email
To: {FirstName}
Subject: Quick question
Hi {FirstName},
I hope this email finds you well. We are a leading provider of {Service}
and help companies like {Company} improve efficiency and reduce costs.
Do you have 30 minutes this week for a quick call?
Best regards,
Sales Team
Could have been sent to anyone.
OneSecFlow Email
To: Daniel Okafor, Operations Director
Subject: Second line at Telford
Hey Daniel,
Saw Harwell Plastics is adding a second extrusion line at the Telford site.
SignalWe already run planned maintenance on lines like yours, and recently helped a packaging manufacturer cut unplanned stoppages by a third in six months.
Relevance and ProofWant me to send over the maintenance schedule we’d suggest for a new line?
Easy to Say Yes ToNo need to book anything. If it isn’t useful, just ignore it.
No PressureMark
Northfield Maintenance
Written for one company, for a real reason.
03 · Replies
Replies Handled. Meetings Booked. Nothing Left to Chase.
Interested prospects get an answer from us, not a spreadsheet for you to work through. We qualify them and put the good ones in your calendar.
Typical Outbound
| Name | Status | Notes |
|---|---|---|
| J. Smith | ??? | — |
| M. Chen | Replied? | check |
| A. Davis | ??? | maybe out of office |
| R. Patel | Bounced | — |
A list of replies. The follow-up is on you.
OneSecFlow
- DO Daniel OkaforHarwell Plastics InterestedMeeting booked, Thu 10:00
- PR Priya RamanCalder Foods ReferralIntroduced to Head of Engineering
- TB Tom BeckerElmgate Castings Not nowFollow up in January
- LM Laura MilesBrightwell Labs Not a fitClosed. No fee.
Every reply read, answered and qualified.
Experience
Experience Behind the Outbound.
Across campaigns.
100,000+
Emails sent
3–7%
Average campaign reply rate
14 days
Typical setup time, from onboarding to first campaign launch
Infrastructure Build
Payment processor / ISO
Dedicated outbound infrastructure, set up from scratch.
- 3Dedicated domains
- 9Inboxes
- 4,900+Emails a month of sending capacity
Pricing
Your Infrastructure. Our Execution. Pay for Qualified Meetings.
One commercial model, and no large agency retainer. Here is exactly what you pay.
Monthly Tech Fee
$600/month
Covers the infrastructure your outbound runs on. Payable each month, whether or not meetings are booked.
- Dedicated sending domains
- Email inboxes, set up for you
- Prospect leads
- Your campaigns, built and running
Performance Fee
$100–$250/qualified meeting
The rate depends on your market and is agreed before we start. This is how we get paid for the work.
- Charged only when the meeting takes place
- The prospect matches the criteria we agreed
- No fee for no-shows
- No fee for unqualified conversations
The domains and email accounts are set up for your business, and you keep ownership of them, subject to the terms of the providers involved.
Book a CallHow It Works
Done for You, From First List to Booked Meeting.
There’s no software to learn and no campaign to manage. You agree who we should target, then take the meetings.
-
01
Identify your ideal customers
We work out which businesses are most likely to need what you sell, and who makes the decision inside them.
-
02
Build your campaign
We build the prospect lists, set up your email infrastructure and write the messaging around your offer.
-
03
Start conversations
We launch and manage the campaigns, test what works and handle replies from interested prospects.
-
04
Book qualified meetings
We qualify the buyers who respond and book sales conversations directly into your calendar.
Why This Model
Built So We’re Incentivised to Deliver.
On a standard retainer, an agency is paid the same whether you get meetings or not. Our fee depends on the meetings.
01
Performance-based fees
We earn our fee when you get a qualified meeting, so we only do well when the campaigns do.
02
Complete execution
You aren’t handed software or a list to work through yourself. We run the prospecting from start to finish.
03
Dedicated infrastructure
Campaigns run on infrastructure set up for outbound, kept separate from your main business email accounts.
FAQ
Straight Answers.
Anything else, ask us on a call. If outbound isn’t right for your business, we’ll say so.
What counts as a qualified meeting?
Before anything is sent, we agree in writing who your ideal customer is. A meeting qualifies when the person matches those criteria and the meeting actually takes place. If they don’t show up, or they don’t fit, there is no performance fee.
Is there a monthly fee?
Yes. A $600 monthly tech fee covers the infrastructure your campaigns run on: domains, inboxes, setup, leads and the campaigns themselves. It applies whether or not meetings are booked. Our performance fee is separate, between $100 and $250 per qualified meeting depending on your market, and is only charged for meetings that take place.
Do I need to manage the campaigns myself?
No. We handle the whole process: finding the right companies and people, writing and sending the emails, replying to interested prospects and booking the meetings. Your part is agreeing who we target and taking the calls.
What types of companies do you work with?
Established B2B businesses selling higher-value products or services. The best fit is a company with a proven offer, a customer base we can clearly identify, and the capacity to take on more sales conversations.
How quickly can we get started?
Typical setup time is 14 days from onboarding to your first campaign launch. In that time we agree your target market and offer, set up your infrastructure and build the campaigns.
Ready for More Qualified Sales Conversations?
Let’s see whether outbound could work for your business.
You’ll speak with Aidan Rhodes, founder of OneSecFlow.